{
  "brand": "Time 4 Gifts",
  "site": "https://time4gifts.nl",
  "generated": "2026-09-04",
  "source": "live site (WordPress 6.9.7 + WooCommerce 10.5.3, child theme time4gifts by Chef du Web), theme CSS + screenshots",
  "payoff": "surprising your relations",
  "logo": {
    "primary": "assets/logo/logo.svg",
    "mark_only": "assets/favicon/apple-touch-icon-180x180.png",
    "colors": { "mark": "#da156a", "wordmark": "#252122", "payoff": "#fc73a7" },
    "min_height_px": { "desktop": 60, "mobile": 40 },
    "background": "white or very light only; no reversed version exists"
  },
  "colors": {
    "primary": "#fc73a7",
    "primary-dark": "#da156a",
    "primary-soft": "#fdaac9",
    "ink": "#252122",
    "ink-2": "#333333",
    "ink-3": "#4f4f4f",
    "muted": "#999999",
    "surface": "#f8f8f8",
    "line": "#eaeaea",
    "accent-yellow": "#feef95",
    "accent-orange": "#fda87a",
    "accent-orange-dark": "#fc7830",
    "accent-mint": "#8cf8bf",
    "accent-mint-dark": "#03bfac",
    "accent-blue": "#75d1fe",
    "white": "#ffffff"
  },
  "color_roles": {
    "button": { "bg": "#fc73a7", "hover": "#da156a", "text": "#ffffff" },
    "button_on_orange": { "bg": "#ffffff", "text": "#252122" },
    "button_dark": { "bg": "#333333", "hover": "#4f4f4f", "text": "#ffffff", "use": "WooCommerce add / wishlist" },
    "topbar": { "bg": "#fc73a7", "text": "#ffffff" },
    "badge": { "bg": "#da156a", "text": "#ffffff" },
    "category_tiles": { "Nieuwkomers": "#feef95", "3D relatiegeschenken": "#fda87a", "Tassen en Reizen": "#8cf8bf", "Speciale dagen": "#75d1fe" },
    "usp_dots": { "verrassend": "#feef95", "origineel": "#fda87a", "meedenkend": "#8cf8bf", "creatief": "#75d1fe" },
    "cta_section_bg": "#fda87a",
    "newsletter_blobs": ["#8cf8bf", "#75d1fe"],
    "hero_blobs": "#fdaac9"
  },
  "typography": {
    "family": "Manrope",
    "font_url": "https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&display=swap",
    "fallback": "system-ui, sans-serif",
    "h1": { "size_px": 64, "weight": 700, "line_height": 1.1, "case": "sentence" },
    "h2": { "size_px": 36, "weight": 700, "line_height": 1.25 },
    "h3": { "size_px": 24, "weight": 700, "line_height": 1.25 },
    "lede": { "size_px": 24, "weight": 500 },
    "body": { "size_px": 18, "weight": 500, "line_height": 1.5, "color": "#252122" },
    "kicker": { "size_px": 14, "weight": 600, "color": "#fc73a7", "case": "lowercase" },
    "button": { "size_px": 20, "weight": 700 },
    "nav": { "size_px": 18, "weight": 500 },
    "icons": "Font Awesome 5 (theme) + own SVG line icons in assets/icons"
  },
  "layout": {
    "container_px": 1180,
    "section_padding_px": [80, 120],
    "topbar_height_px": 40,
    "header_height_px": 100,
    "shapes": "organic: circular photo masks (blobs), pill buttons, confetti circles",
    "category_tile_ratio": "3:4 staggered",
    "product_card_ratio": "1:1"
  },
  "components": {
    "button": { "radius_px": 30, "padding": "15px 50px", "primary_bg": "#fc73a7", "hover_bg": "#da156a", "text": "#ffffff" },
    "input": { "radius_px": 30, "bg": "#ffffff", "border": "#eaeaea" },
    "card": { "radius_px": 12, "bg": "#ffffff", "shadow": "none", "wishlist_icon": "heart top-left" },
    "product_card": { "price_label": "vanaf € x,xx excl. BTW | Prijs op aanvraag", "cta": "Aanvragen (offertelijst)", "image": "cut-out packshot" },
    "topbar": { "items": ["Nieuwe collectie 2026", "Kerstpakketten 2026", "Zomer", "Onboarding", "Speciale dagen", "Beurzen & Evenementen"] },
    "header_icons": ["search", "wishlist (heart, badge)", "quote list (bag, badge)"],
    "mega_menu": "6 category cards with illustration + 'bekijk alle categorieën >'",
    "hero": { "layout": "text left / circular photo right", "cta": ["samen aan de slag (pill)", "of neem zelf een kijkje (text link)"] },
    "usp_row": ["verrassend", "origineel", "meedenkend", "creatief"],
    "newsletter": { "bg": "#f8f8f8", "cta": "schrijf je in!" },
    "footer": { "bg": "#ffffff", "columns": ["Ons bedrijf", "Specials", "Contact", "Socials"], "social_icons": "pink circles" }
  },
  "imagery": {
    "registers": ["real team/customer photos in circular masks", "cut-out packshots and scatter collages on pastel blocks"],
    "hero_photo": "assets/images/17-1.jpg (team at table with colour fans)",
    "category_illustrations": ["assets/hero/Tassen-en-reizen@2x.png", "assets/hero/3D-relatie-geschenken@2x.png", "assets/hero/Drinkwaren@2x.png", "assets/hero/Kerstpaketten-–-2@2x.png"],
    "mood": "light, daylight, playful, friendly"
  },
  "voice": {
    "person": "je/jij, wij-vorm",
    "tone": "warm, enthousiast, meedenkend",
    "tagline": "Laat je relaties door ons verrassen",
    "primary_cta": "samen aan de slag",
    "product_cta": "Aanvragen",
    "values": ["verrassend", "origineel", "meedenkend", "creatief"]
  }
}