{
  "$comment": "Blijk Groep design tokens. Gemeten via live scrape (computed styles + CSS vars + SVG logo colors) op 2026-09-02. Bron van waarheid voor Claude Design / Claude Code.",
  "group": {
    "name": "Blijk Groep",
    "vision": "Boeien en verbinden van mensen",
    "payoff": "Vertrouwen, aandacht en waardering staan bovenaan",
    "values": ["De mens voorop", "Creatief", "Duurzaam"],
    "toneOfVoice": "professioneel maar warm, eerlijk en open, mensgericht"
  },
  "brands": {
    "blijkgroep": {
      "name": "Blijk Groep",
      "url": "https://blijkgroep.nl/",
      "platform": "WordPress + YOOtheme Pro",
      "role": "holding / corporate",
      "fonts": {
        "display": { "family": "Gilroy", "weights": ["Light", "Bold", "ExtraBold", "Black"], "license": "commercial", "freeAlternative": "Poppins / Jost / Inter Tight" },
        "body": { "family": "Questrial", "stack": "Questrial, sans-serif", "license": "Google Fonts (free)" }
      },
      "type": {
        "body": { "size": "14px", "lineHeight": "21px", "weight": 400 },
        "prose": { "size": "21px", "lineHeight": "31.5px", "weight": 400 },
        "h1": { "size": "28px", "lineHeight": "33.6px", "weight": 600 },
        "h2": { "size": "23.8px", "lineHeight": "30.94px", "weight": 600 }
      },
      "colors": {
        "ink": "#222221",
        "accent": "#ff5f21",
        "link": "#427df6",
        "deep": "#121961",
        "surface": "#edf6f8",
        "surfaceAlt": "#f0f0f0",
        "base": "#ffffff",
        "muted": "#939393"
      },
      "assets": "corp/",
      "imagery": "uitgeknipte portretfotografie op wit met warme oranje-gele randlichtgloed; tekstformule 'Waarderen is ...' over het portret, laatste woord in oranje; zeven varianten"
    },
    "promo": {
      "name": "Promo.nl",
      "url": "https://www.promo.nl/",
      "platform": "WordPress + Astra + Elementor + WooCommerce",
      "role": "promotieartikelen & relatiegeschenken (webshop, volume)",
      "fonts": {
        "display": { "family": "Montserrat", "weight": 700, "license": "Google Fonts (free)" },
        "body": { "family": "Montserrat", "stack": "Montserrat, sans-serif", "weight": 400 },
        "loadedButUnused": ["Roboto", "Roboto Slab", "Astra"]
      },
      "type": {
        "body": { "size": "13.68px", "lineHeight": "25.41px", "weight": 400, "warning": "te klein - naar 16-17px" },
        "h1": { "size": "31px", "lineHeight": "43.4px", "weight": 700 },
        "h2": { "size": "26px", "lineHeight": "33.8px", "weight": 700 },
        "h3": { "size": "20px", "lineHeight": "26px", "weight": 700 }
      },
      "colors": {
        "primary": "#f70000",
        "primaryAccessible": "#d10000",
        "dark": "#011627",
        "darkAlt": "#292929",
        "text": "#545454",
        "heading": "#3a3a3a",
        "surface": "#f9f9f9",
        "base": "#ffffff"
      },
      "assets": "promonl/ (eigen materiaal) + corp/logo/Logo_promo-be8e556b.jpeg",
      "assetsNote": "beeldmateriaal bewust niet gedownload op verzoek",
      "imagery": "packshots op wit, productgrid, rode accentbalken",
      "issues": [
        "bodytekst 13.68px is onleesbaar klein",
        "#f70000 op wit haalt ~4.0:1 - onder WCAG AA voor tekst"
      ]
    },
    "stegman": {
      "name": "Stegman",
      "url": "https://www.stegman.nl/",
      "platform": "WordPress, eigen theme",
      "role": "kerstpakketten & keuzeconcepten, 25+ jaar specialist",
      "fonts": {
        "display": { "family": "Helvetica Neue", "weight": 700 },
        "body": { "family": "system", "stack": "HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif", "license": "geen webfont" }
      },
      "type": {
        "body": { "size": "16px", "lineHeight": "25.6px", "weight": 400 },
        "h1": { "size": "28.83px", "lineHeight": "34.6px", "weight": 700 },
        "h2": { "size": "25.63px", "lineHeight": "30.75px", "weight": 700 },
        "h3": { "size": "22.78px", "lineHeight": "27.34px", "weight": 700 }
      },
      "colors": {
        "bg25": "#fefaf1",
        "bg50": "#e8e6d9",
        "bg75": "#a9998e",
        "bg100": "#555149",
        "text": "#555149",
        "heading": "#555149",
        "accent": "#ea3441",
        "logo": "#565049"
      },
      "themePalettes": {
        "navy": { "text": "#162d57" },
        "green": { "text": "#1e3523", "accent": "#d94426", "bg25": "#dbf5d6", "bg50": "#a4e699", "bg75": "#6ed65c", "bg100": "#163d0f" },
        "gold": { "text": "#d3b76d", "accent": "#fea858" },
        "olive": { "text": "#624a00" },
        "bordeaux": { "text": "#490514" }
      },
      "swatches": ["#fee451", "#e4ddef", "#f0a055", "#cbd889", "#a9998b", "#ea3441"],
      "assets": "stegman/",
      "imagery": "warme seizoensfotografie, brochurecovers, showroom, kleurstalen als navigatie",
      "note": "enige merk met een echt CSS-tokensysteem; enige merk zonder webfont"
    },
    "byacte": {
      "name": "By Acte",
      "url": "https://www.byacte.nl/",
      "platform": "Wix",
      "role": "persoonlijke geschenkconcepten, premium/creatief",
      "fonts": {
        "display": { "family": "Silence Rocken", "license": "Wix", "freeAlternative": "Playfair Display / Bodoni Moda" },
        "displaySerif": { "family": "Gelica Regular", "license": "commercial", "freeAlternative": "Fraunces / Bitter" },
        "body": { "family": "Gotham Medium", "license": "commercial", "freeAlternative": "Montserrat / Jost" },
        "alsoLoaded": ["Playfair Display", "Bodoni Moda", "Raleway", "Avenir", "Didot Italic", "DIN Next Light", "Adobe Caslon", "Amiri"]
      },
      "type": {
        "h1": { "size": "48px", "weight": 400, "font": "Silence Rocken" },
        "h2": { "size": "41px", "lineHeight": "45.1px", "weight": 400, "font": "Silence Rocken" },
        "h3": { "size": "45px", "lineHeight": "63px", "weight": 700, "font": "Gelica" },
        "body": { "size": "15px", "lineHeight": "21px", "weight": 400, "font": "Gotham Medium" }
      },
      "colors": {
        "ink": "#363636",
        "text": "#324d72",
        "accent": "#ee7219",
        "tealDark": "#0a5854",
        "teal": "#447f74",
        "tealLight": "#75aaa0",
        "navy": "#2b5672",
        "surface": "#f9f6f4",
        "lilac": "#dac6e2",
        "blush": "#ebcac1",
        "base": "#ffffff"
      },
      "assets": "acte/",
      "imagery": "geensceneerde lifestylefotografie, veel wit, pastelvlakken, icoonset"
    },
    "brandwijk": {
      "name": "Brandwijk Themapakketten",
      "url": "https://www.brandwijkthemapakketten.nl/",
      "platform": "FTLShop (SaaS-webshop, React-frontend)",
      "role": "duurzame kerst- en themapakketten",
      "fonts": {
        "display": { "family": "Montserrat", "weight": 700, "license": "Google Fonts (free)" },
        "body": { "family": "system", "stack": "-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif" },
        "accent": { "family": "Avenir", "weights": [300, 400, 700], "license": "commercial", "freeAlternative": "Nunito Sans / Mulish" }
      },
      "type": {
        "body": { "size": "14px", "lineHeight": "21px", "weight": 400 },
        "h1": { "size": "28px", "lineHeight": "35px", "weight": 700 },
        "h2": { "size": "24px", "lineHeight": "30px", "weight": 700 },
        "h3": { "size": "16px", "lineHeight": "20px", "weight": 700 },
        "button": { "size": "16px", "lineHeight": "24px", "weight": 600 }
      },
      "colors": {
        "primary": "#003a80",
        "primaryDark": "#00234d",
        "silver": "#b6bcbd",
        "ink": "#262526",
        "surface": "#eeeae7",
        "border": "#ced4da",
        "borderLight": "#e6e6e6",
        "success": "#208836",
        "base": "#ffffff"
      },
      "assets": "brandwijk/",
      "imagery": "productfotografie van pakketten, zakelijk blauw, duurzaamheidssignalen"
    },
    "blijkbon": {
      "name": "De blijkbon",
      "url": "https://blijkbon.nl/",
      "platform": "Laravel + Vite + Tailwind v4, achter Cloudflare (JustBetter)",
      "role": "digitale keuzebon / cadeaukaart",
      "fonts": {
        "display": { "family": "Dx Grafik", "stack": "'Dx Grafik', sans-serif", "license": "commercial (Dinamo)", "freeAlternative": "Space Grotesk / General Sans" },
        "body": { "family": "Manrope", "weights": [400, 600, 700], "license": "Google Fonts (free)", "selfHosted": true },
        "alsoLoaded": ["Inter 400/500/600"]
      },
      "type": {
        "body": { "size": "16px", "lineHeight": "24px", "weight": 400, "font": "Manrope" },
        "h2": { "size": "24px", "lineHeight": "30px", "weight": 400, "font": "Dx Grafik" },
        "nav": { "size": "16px", "lineHeight": "24px", "weight": 400, "font": "Dx Grafik" }
      },
      "colors": {
        "primary": "#4e3bec",
        "primaryDeep": "#1032cf",
        "accent": "#fcae42",
        "cream": "#fff8ea",
        "creamAlt": "#f8f0e2",
        "pink": "#f291fc",
        "mint": "#00ed87",
        "ink": "#323641",
        "inkDark": "#262626",
        "base": "#ffffff"
      },
      "assets": "deblijkbon/",
      "imagery": "grafisch en plat: grote gekleurde vlakken, kaartvisuals, illustratie boven fotografie"
    }
  },
  "sharedAcrossGroup": {
    "typography": "Montserrat (Promo.nl + Brandwijk) is het enige gedeelde font",
    "color": "warm oranje/rood accent bij 4 van de 6 merken (#ff5f21, #f70000, #ea3441, #ee7219)",
    "designSystem": "geen"
  }
}