{
  "$comment": "Promocorp design tokens. Gemeten via live scrape (computed styles + CSS + logo-kleuren) op 2026-09-03. Bron van waarheid voor Claude Design / Claude Code.",
  "group": {
    "name": "Promocorp BV",
    "formerName": "Buttonboss Group (tot januari 2024)",
    "location": "Josink Esweg 10, 7545 PN Enschede",
    "employees": "120+",
    "positioning": "B2B fabrikant/groothandel promotionele artikelen; klant = dealer, niet eindgebruiker",
    "toneOfVoice": "zakelijk, product-first, weinig verhaal",
    "notes": ["Easy Orange overgenomen 2022-10-01, geen eigen site meer", "LoGolf verkocht april 2026, hoort er niet meer bij"]
  },
  "sharedPlatform": {
    "appliesTo": ["buttonboss", "peppermint", "careconcepts", "clipfactory"],
    "stack": "maatwerk Symfony (Webpack Encore), Shock Media Hengelo, beelden AWS S3 via CloudImage",
    "fonts": {
      "body": { "family": "Roboto", "size": "15px", "lineHeight": "24px", "weight": 400, "color": "#a2a9ad", "warning": "contrast ~2.6:1, onder WCAG AA" },
      "paragraph": { "family": "system sans-serif", "size": "15px", "lineHeight": "24px", "color": "#434648" },
      "button": { "size": "15px", "lineHeight": "15px", "transform": "uppercase", "familyPerBrand": true },
      "available": { "Myriad Pro": "Adobe Fonts (regular, condensed, semi-condensed, semi-extended)", "Avenir": "Adobe Fonts (LT 85 Heavy, LT 95 Black, Next Bold, Next Demi)" },
      "freeAlternatives": { "Myriad Pro": "Source Sans 3", "Avenir": "Nunito Sans / Mulish" }
    },
    "colors": {
      "chatGreen": "#24b600",
      "accentGreen": "#93d500",
      "accentOrange": "#f58220",
      "accentOrangeAlt": "#f15633",
      "linkBlue": "#054b96",
      "text": "#434648",
      "textLight": "#a2a9ad",
      "surface": "#f1f1f1",
      "border": "#cccccc",
      "borderLight": "#e6e6e6",
      "base": "#ffffff"
    },
    "issues": ["geen H1 op homepages", "bodytekst #a2a9ad te licht"]
  },
  "brands": {
    "corp": {
      "name": "Promocorp",
      "url": "https://promocorp.com/",
      "platform": "Joomla 5 (Cassiopeia)",
      "role": "holding",
      "fonts": { "all": { "family": "Roboto", "size": "16px", "lineHeight": "24px", "weight": 400, "license": "self-hosted (free)" } },
      "colors": { "ink": "#22262a", "logoBlack": "#101010", "logoBlue": "#00539f", "logoLightBlue": "#97caeb", "logoGreen": "#93d500", "surface": "#f0f0f0", "base": "#ffffff" },
      "assets": "corp/",
      "imagery": "alleen logo's, geen beeld"
    },
    "buttonboss": {
      "name": "Buttonboss",
      "subBrands": ["Kingcap", "Promocap"],
      "url": "https://www.buttonboss.com/nl",
      "platform": "shared",
      "role": "buttons, caps, borduurwerk, buttonmachines",
      "fonts": { "button": { "family": "Roboto Condensed", "weight": 400 }, "brand": "Myriad Pro" },
      "colors": { "primary": "#001531", "logoNavy": "#141c31", "accent": "#c61c2c", "secondary": "#97caeb", "muted": "#99a1ad" },
      "assets": "buttonboss/",
      "imagery": "seizoens-categoriefoto's (caps, beanies, buttons, buttonmachine) op navy"
    },
    "peppermint": {
      "name": "The Peppermint Company",
      "subBrands": ["King"],
      "url": "https://www.peppermint.nl/nl",
      "platform": "shared",
      "role": "pepermunt, snoep, snacks, chocolade",
      "fonts": { "button": { "family": "Avenir LT 85 Heavy" } },
      "colors": { "primary": "#00205c", "secondary": "#97caeb", "accent": "#f15f22", "muted": "#99a6be" },
      "assets": "peppermint/",
      "imagery": "vier categoriefoto's, wekelijks vernieuwd (wk36), op donkerblauw"
    },
    "careconcepts": {
      "name": "Care Concepts",
      "url": "https://www.careconcepts.nl/nl",
      "platform": "shared",
      "role": "verzorgingsproducten, private-label water",
      "fonts": { "button": { "family": "Myriad Pro", "weight": 600 } },
      "colors": { "primary": "#1e0d3d", "secondary": "#633188", "accent": "#f15633", "muted": "#a59eb1" },
      "assets": "careconcepts/",
      "imagery": "lifestyle + water naast product; categoriebanners 2026 (baby, tubes)"
    },
    "clipfactory": {
      "name": "Clipfactory",
      "subBrands": ["Markclip", "Promoclip"],
      "url": "https://www.clipfactory.com/nl",
      "platform": "shared",
      "role": "bedrukte paperclips",
      "fonts": { "button": { "family": "Avenir Next Bold" } },
      "colors": { "primary": "#231f20", "secondary": "#00539f", "accent": "#e1251b", "muted": "#918f90" },
      "assets": "clipfactory/",
      "imagery": "productcategorieën (axionclip, wingclips, promoclip, desktins) op zwart/blauw"
    },
    "markclip": {
      "name": "Markclip",
      "url": "https://www.markclip.com/",
      "platform": "WordPress 7.0.4 + WooCommerce 10.9.1, theme-2026 (Twenty Twenty-One child), Bootstrap 5",
      "role": "losse webshop bedrukte paperclips",
      "fonts": {
        "body": { "family": "Lato", "size": "16px", "lineHeight": "24px", "weight": 400, "license": "Google Fonts (free)" },
        "h1": { "family": "Lato", "size": "32px", "lineHeight": "40px", "weight": 800 },
        "h2": { "family": "Lato", "size": "20px", "lineHeight": "28px", "weight": 800 },
        "h3": { "family": "Lato", "size": "16px", "lineHeight": "24px", "weight": 800 }
      },
      "colors": { "baseDark": "#191919", "primary": "#1032cf", "inkDark": "#141414", "textOnDark": "#ffffff", "textMuted": "#b3b3b3" },
      "assets": "markclip/",
      "imagery": "donker thema, producten uitgesneden op wit, blauwe CTA-blokken"
    }
  },
  "redirects": { "kingcap.nl": "buttonboss.com", "kingcap.eu": "buttonboss.com", "promoclip.com": "clipfactory.com", "easyorange.nl": "promocorp.com", "promocorp.nl": "promocorp.com" }
}