{
  "brand": "JDL Sourcing",
  "site": "https://jdlsourcing.com/nl/",
  "generated": "2026-09-04",
  "source": "live site (WordPress 6.9.7 + Elementor Pro 4.2.4 + WooCommerce 11.0.1 on Elementor Cloud), Elementor CSS + screenshots",
  "languages": ["nl", "en", "fr"],
  "logo": {
    "primary": "assets/logo/Vector.svg",
    "mark_only": "assets/favicon/cropped-LOGO-3-192x192.png",
    "og_image": "assets/hero/og-cropped-LOGO-3.png",
    "description": "elephant silhouette with world-map motif in a circle + wordmark JDLSOURCING in bold caps",
    "colors": { "on_light": "#02075d", "on_dark": "#ffffff" },
    "min_height_px": { "desktop": 40, "mobile": 32 }
  },
  "colors": {
    "primary": "#02075d",
    "primary-2": "#323d83",
    "primary-3": "#4c508c",
    "surface": "#f9f9f9",
    "line": "#e5e6ed",
    "line-2": "#e0e1e9",
    "muted": "#afb0ca",
    "muted-2": "#9698bb",
    "ink": "#1f2124",
    "heading": "#02075d",
    "star": "#ffc107",
    "white": "#ffffff",
    "_elementor_kit_unused": { "primary": "#6ec1e4", "secondary": "#54595f", "text": "#7a7a7a", "accent": "#61ce70" }
  },
  "color_roles": {
    "topbar": { "bg": "#02075d", "icon_bg": "#323d83", "text": "#ffffff" },
    "header": { "bg": "#ffffff", "nav": "#02075d", "nav_active": "bold" },
    "button_primary": { "bg": "#02075d", "text": "#ffffff", "hover_bg": "#323d83" },
    "button_outline": { "border": "#02075d", "text": "#02075d" },
    "button_on_dark": { "bg": "#ffffff", "text": "#02075d" },
    "kicker_pill": { "bg": "#02075d", "text": "#ffffff" },
    "usp_check": { "bg": "#02075d", "icon": "#ffffff" },
    "card": { "bg": "#ffffff", "on": "#f9f9f9" },
    "category_card_footer": { "bg": "#02075d", "text": "#ffffff" },
    "review_stars": "#ffc107",
    "contact_section": { "bg": "#02075d", "field_bg": "#ffffff" },
    "footer": { "bg": "#02075d", "text": "#ffffff", "muted": "#afb0ca" }
  },
  "typography": {
    "family": "Manrope",
    "font_url": "https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&display=swap",
    "local_files": "assets/font/manrope-*.woff2",
    "fallback": "system-ui, sans-serif",
    "h1": { "size_px": 48, "size_mobile_px": 34, "weight": 800, "line_height": 1.15, "color": "#02075d" },
    "h2": { "size_px": 36, "weight": 700, "line_height": 1.2, "color": "#02075d", "style": "split light(500) + bold(700) within one heading" },
    "h3": { "size_px": 22, "weight": 700, "color": "#02075d" },
    "kicker": { "size_px": 12, "weight": 600, "style": "navy pill, radius 100px, white text" },
    "body": { "size_px": 16, "weight": 400, "line_height": 1.6, "color": "#1f2124" },
    "button": { "size_px": 16, "weight": 600 },
    "nav": { "size_px": 16, "weight": 500 },
    "_elementor_kit_unused": { "primary": "Roboto 600", "secondary": "Roboto Slab 400", "text": "Roboto 400", "accent": "Roboto 500" }
  },
  "layout": {
    "container_px": 1200,
    "section_padding_px": [80, 100],
    "topbar_height_px": 48,
    "header_height_px": 100,
    "section_rhythm": ["dark-topbar", "light-header", "light-hero", "light-logos", "surface", "light", "surface", "light", "light", "dark-contact", "dark-footer"],
    "hero": "text left / 2-column photo masonry right with EcoVadis badge"
  },
  "components": {
    "button": { "radius_px": 100, "padding": "14px 28px" },
    "card": { "radius_px": 12, "radius_alt_px": 8, "shadow": "none", "bg": "#ffffff" },
    "input": { "radius_px": 8, "bg": "#ffffff", "border": "#e5e6ed" },
    "slider_arrow": { "size_px": 40, "bg": "#02075d", "icon": "#ffffff", "shape": "circle" },
    "process_steps": ["Briefing & sourcing", "Offerte", "Sample & productie", "Kwaliteitsinspectie & levering"],
    "usps": ["10+ jaar ervaring en lokale aanwezigheid in Azië & Europa", "Opslag- en wereldwijde verzendoplossingen", "Lokale kwaliteitscontroles", "Eindeloze mogelijkheden. U vraagt het, wij produceren het!"],
    "categories": ["Merchandise", "Verpakkingen", "Premiums", "Kleding"],
    "client_logos": ["Heineken", "Spa", "Wakuli", "TUI", "Flâneur", "Haribo", "L'Oréal"],
    "trust": ["EcoVadis Silver (top 15%, jul 2024)", "MVO-badge", "4.9+ Google reviews"],
    "form_fields": ["Naam", "E-mail", "Telefoon nummer", "Deadline", "Budget", "Bedrijf", "Bericht"],
    "order_portal": "https://jdlorders.softr.app/"
  },
  "imagery": {
    "registers": ["own project packshots on #f9f9f9", "factory/warehouse reportage in Asia + team on site", "event photos (festival, sport, trade fair)"],
    "video": "assets/video/JDLsourcing-intro-Joep-De-Laat-720p-h264-1.mp4",
    "icons": "assets/icons/ (line icons in navy circles)",
    "mood": "neutral/cool, lots of white and light grey, real cases, no stock"
  },
  "voice": {
    "person": "je (mix with u on site; use je in mock)",
    "tone": "zakelijk-enthousiast, internationaal, bewijs vóór belofte",
    "tagline": "Custom made merch, premiums, packaging & more!",
    "primary_cta": "Offerte aanvragen",
    "secondary_cta": "Contact",
    "promise": "Ons team antwoordt binnen 24 uur"
  }
}